Managers drive digital transformation with the Wharton School’s new online program

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Managers drive digital transformation with the Wharton School’s new online program

Posted on March 22, 2022

Philadelphia, PA: With today’s business landscape constantly changing and adapting to new technologies, it has become crucial for businesses to adopt digital strategies. A new digital leadership education program from Wharton Online at the Wharton School at the University of Pennsylvania aims to equip leaders with the skills they need to drive organizational success.

The Digital Leadership Certificate program consists of four courses, all of which can be taken 100% online. After completing the certificate, graduates will be better prepared to support digital transformation within their businesses.

Why is digital leadership important?

According to McKinsey & Company, 93% of executives agree that digital adoption is critical to achieving strategic goals. Technologies such as artificial intelligence, automation, and analytics are constantly evolving, and businesses need to rethink their use of these technologies in order to stay competitive. A study of BCG showed that digitally mature companies achieve 1.8x higher earnings growth than laggards.

People in leadership positions are uniquely positioned to help their organization embrace new ways of thinking. With the right approach, leaders and managers can overcome barriers to change and develop digital initiatives that support business goals.

“Brands need to be innovative to thrive in today’s online marketplaces, and much of that innovation comes directly from leaders and managers,” says Barbara Kahn, PhD, Patty and Jay H. Baker Professor and Professor marketing at the Wharton School.

What is the Digital Leadership Program?

The Digital Leadership program was developed to help learners develop their leadership skills and become more digitally savvy in ever-changing business environments. It is ideal for entry-level and mid-career professionals who want to develop their skills and gain a competitive edge.

Karen O. Fielding