Increase your campaign ROI with insights from Kellogg’s online digital marketing program

What does the future of digital marketing look like? After the pandemic forced daily conversations online, there is no longer a clear separation between customer and supplier or business and social interactions. As the lines begin to blur, common digital marketing ideas are no longer enough. Today, marketing in a digital world is not just “digital marketing”: it’s much more than that. It’s a discipline fueled by data, scaled by automation and powered by analytics, with the customer always at the center.

The demand for marketers who can navigate this industry-wide transformation is strong. According to
The economic period (2022), India Inc hiring is expected to ramp up in 2022, primarily for talent with digital expertise. What does this mean for you? That means now is a great time to learn the skills that offer the most business impact for employers, such as content marketing, SMM/SEM/SEO, and marketing analytics.

To help you gain a start-to-finish perspective on the strategy and implementation needed to become a digital marketing professional, Kellogg Executive Education at Northwestern University, ranked #1 for Marketing by US News & World Report (2022) and acclaimed for having 19 alumni as CEOs of Fortune 500 companies, launched the Graduate Certificate in Digital Marketing. In this 36-week online program led by Professor Mohanbir Sawhney – a world-renowned academic, educator and author – you will gain an end-to-end perspective of the digital marketing landscape, develop in-demand skills and improve your skills in this field. expanding.

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What differentiates Kellogg Executive Education Certificate Program in Digital Marketing rest ?


An important aspect of this program is its focus on increasing campaign ROI. You’ll learn how to run effective campaigns through comprehensive training in essential digital marketing skills such as SEO, SEM, social media, email marketing, and display advertising. This program’s focus on developing high-impact social media advertising strategies using content that you will plan, create, and promote will also help you gain an edge over your peers. Finally, you will also learn how to optimize your growth and customer acquisition marketing strategies using metrics such as conversion optimization, A/B testing, attribution, and experimentation.

Suppose you are a mid-career or senior professional wanting to learn how to align your organization’s marketing strategy with business goals, leverage digital marketing opportunities to drive process improvement, or a marketer traditional or a corporate communications professional who wants to grow their digital marketing portfolio. . This program offers the full range of capabilities and experiences to enable you to achieve these goals and increase marketing ROI aligned with your company’s business strategy.

Industry-aligned program with the Kellogg Advantage



“Digital marketer” has been ranked among the top 10 jobs for 2021, and hiring for digital marketing roles is up nearly 33% year over year, according to LinkedIn. A wave of competition is supporting this growing demand. But this
program from Kellogg Executive Education, with its focus on knowledge and analysis, combining technical skills with strategic mindset, will help you stand out in four phases:

Phase 1: Understanding and segmenting customers

Phase 2: Content, social media and search engines

Phase 3: Digital Channels, Strategy and Execution

Phase 4: Experimentation and marketing optimization

This program will also help you learn how to use tools like HubSpot, Google Analytics, SEMrush SEO Toolkit and also help you get certified on these industry-recognized platforms. Not only that, but you’ll also develop an advanced digital marketing skill set with the help of an industry professional and complete a capstone project to add to your portfolio.

In addition to providing you with up-to-date digital marketing skills to stay ahead of your peers, this program will take you on an experiential and rewarding learning journey through its live webinars and office hours with experts. in digital marketing, assistance for your professional development in digital. marketing, real world applications and marketing simulations.

Main program takeaways

  • Get a start-to-finish perspective on the strategy and implementation needed to become a digital marketing professional
  • Gain hands-on experience with essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads
  • Learn how to optimize your growth and customer acquisition marketing strategies using metrics such as conversion optimization, A/B testing, attribution, and experimentation
  • Develop high-impact social media advertising strategies using content that you will plan, create and promote
  • Participate in career-focused webinars and assignments designed to further your professional development in digital marketing


Accelerate your career growth as an in-demand digital marketer with Eruditus Career Services


The scope of digital marketing career in India will reach US$160 billion by 2025, three times the current value (Goldman Sachs, 2020). This career-defining program helps you make the most of this growing demand with Eruditus Career Services, which include:

  • 1:1 Mentoring Sessions by an Eruditus Career Coach
  • Resume building group workshops
  • LinkedIn Profile Building Group Workshops
  • Participation in job fairs
  • Group interview preparation workshops
  • 1:1 Mock Interviews by Industry Experts
  • Access to the Eruditus Career Services Job Portal
  • Job placement assistance*

* Partner company placement assistance is published, applied and tracked to success via an online platform – offered in partnership with Superset. Placement is not guaranteed.

Enroll in this program to learn cutting-edge tools, combined with the academic rigor of a world-class business school with real case studies and best practices. Benefit from Eruditus’ career services which include mentoring sessions, CV writing, interview preparation, job placement assistance and much more to help you achieve positions such as marketing manager, product manager, social media manager, content marketing specialist, among others. Upon successful completion of the program, Kellogg Executive Education will also grant you a verified digital certificate of completion.

Key program details:

Start date: March 31, 2022

Fee: INR 2,62,500 + GST

Duration: 36 weeks, online (10-12 hours/week)

Next application deadline: March 30, 2022

Applications are now open for
Kellogg’s Digital Marketing Graduate Certificate Program with flexible payment options and discounts for multiple registrations. The program is offered as part of a digital, transparent and high-engagement learning experience. Join now and forge your path as a versatile, sought-after digital marketer delivering higher ROI with the Kellogg Advantage. Visit the program page for more details, and interested applicants should apply by March 30, 2022.


About the Kellogg School of Management at Northwestern University


The Kellogg School of Management at Northwestern University is a leading global business school committed to its mission to educate, equip and inspire leaders who harness creativity and innovation and bring empathy with every decision. Based just outside of Chicago, our vibrant global community of faculty, staff, students, and alumni shape the practice of businesses and organizations around the world.


About Kellogg Executive Education


Kellogg Executive Education empowers business leaders to foster the growth of themselves, their teams and their organizations. Our renowned faculty, made up of the world’s top researchers, educators and practitioners, provides practical information that participants can apply as soon as they return to work. Providing a collaborative and immersive environment for our executive development programs, we serve a variety of companies and executives from a myriad of industries and geographies.


About Erudit:


Eruditus Executive Education offers personalized and open programs in India, Singapore, Dubai and other countries around the world in collaboration with Kellogg Executive Education, MIT Sloan, Columbia Business School, INSEAD, Harvard Business School (HBS), Berkeley Executive Education, Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and Emeritus. Our world-class executive education programs, supported by leading program experts, provide an immersive learning experience integrated with actionable insights and practical business applications. The meticulously curated programs are delivered in a different range of formats; in-class, online, as well as blended programs. Our extensive portfolio also includes short in-class workshops of 2-4 days, online courses lasting 2-3 months as well as comprehensive learning paths that span 6-9 months, tailored to your needs. of an organization.


Disclaimer: This article was produced on behalf of Erulearning by the Times Internet Spotlight Team.

Karen O. Fielding