Announcing the Digital Leadership Online Program

Managers drive digital transformation with the Wharton School’s new online program

Philadelphia, PA – News Direct – March 22, 2022 – With today’s business landscape constantly changing and adapting to new technologies, it has become crucial for businesses to adopt digital strategies. A new digital leadership education program from Wharton Online at the Wharton School at the University of Pennsylvania aims to equip leaders with the skills they need to drive organizational success.

the Digital Leadership Certificate Program consists of four courses, all of which can be taken 100% online. After completing the certificate, graduates will be better prepared to support digital transformation within their businesses.

Why is digital leadership important?

According to McKinsey & Company, 93% of executives agree that digital adoption is critical to achieving strategic goals. Technologies such as artificial intelligence, automation, and analytics are constantly evolving, and businesses need to rethink their use of these technologies in order to stay competitive. A study of BCG showed that digitally mature companies achieve 1.8x higher earnings growth than laggards.

People in leadership positions are uniquely positioned to help their organization embrace new ways of thinking. With the right approach, leaders and managers can overcome barriers to change and develop digital initiatives that support business goals.

“Brands need to be innovative to thrive in today’s online marketplaces, and much of that innovation comes directly from leaders and managers,” says Barbara Kahn, PhD, Patty and Jay H. Baker Professor and Professor marketing at the Wharton School.

What is the Digital Leadership Program?

The Digital Leadership program was developed to help learners develop their leadership skills and become more digitally savvy in ever-changing business environments. It is ideal for entry-level and mid-career professionals who want to develop their skills and gain a competitive edge.

About the courses

The Digital Leadership Certificate is made up of four courses:

These digital leadership courses are taught by four exceptional Wharton faculty members: Jonah Berger, Mauro Guillén, Kartik Hosanagar, and Barbara Kahn, PhD. These faculty members are leading researchers in areas such as marketing, brand management, social influence, and the digital economy.

“We hope the Digital Leadership Certificate will equip participants with the skills they need to begin developing and implementing digital initiatives within their companies,” says Kartik Hosanagar, John C. Hower Professor and Professor of operations, information and decisions. “This new program demonstrates our commitment to providing cutting-edge business education that helps learners advance in their careers.”

Learners must complete all four courses to receive a digital leadership certificate. However, courses are also offered individually for those who do not wish to follow the full program.

Each course is offered 100% online and lasts approximately four weeks, with a time commitment of two to three hours per week. Learners can enroll in all four courses for $2,250. Tuition fees for individual courses range from $585 to $599.

Additional Education Opportunities

In addition to the new Digital Leadership curriculum, Wharton Online has introduced an Executive Leadership Certificate option for qualified learners.

Those who already hold a Leadership and Management Certificate from Wharton Online will receive an Executive Leadership Certificate upon completion of the Digital Leadership Certificate Program. They will also be entitled to a reduced price of 20% on the Digital Leadership program.

Learners new to Wharton Online who are interested in an Executive Leadership Certificate can enroll in both Leadership and Management and Digital Leadership for a combined discounted rate of $5,500.

Request more information about the certificate program

Ready to become a more effective leader in today’s business environments? As you progress through Wharton Online’s digital leadership program, you’ll study real-world examples and learn crucial skills that can help elevate your organization’s digital strategy. Request more information to receive program details, or register for the program today.

About Wharton School and Wharton Online

Founded in 1881 as the world’s first collegiate business school, the Wharton School from the University of Pennsylvania is shaping the future of business by incubating ideas, generating ideas, and creating world-changing leaders. With a faculty of more than 235 renowned professors, Wharton has 5,000 first cycle, MBA, Executive MBAand doctorate students. Every year, 13,000 professionals around the world advance their careers through Wharton Executive Education individual programs, personalized by the company and online. More than 100,000 Wharton alumni form a powerful global network of leaders who transform business every day. For more information, visit www.wharton.upenn.edu.

The Wharton School Digital Learning Platform Wharton online makes high-quality business education available to learners anytime, anywhere, in the form of online certificates and specializations on a variety of business and management topics, with the aim of helping learners make advance their career. With 280,000 learners holding a certificate and more than three million learners in total having accessed courses, Wharton Online has an impressive network of business leaders around the world.

About Wharton Online: Wharton Online, the Wharton School’s digital learning platform, makes high-quality business education available to learners anytime, anywhere. From certificate programs that deliver continuing education units to specializations in a variety of business and management subjects, Wharton Online offerings enable learners to advance their careers. And with 100,000 learners with certificates and more than one million learners in total having taken courses, Wharton Online has an impressive network of business leaders around the world.

About The Wharton School: Founded in 1881 as the first collegiate business school, The Wharton School at the University of Pennsylvania is recognized globally for its intellectual leadership and continuous innovation in all major disciplines of business education. With a large global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The school has 5,000 undergraduate, MBA, executive MBA and doctoral students; more than 13,000 participants in executive training programs each year; and a powerful alumni network of 98,000 graduates.


Company Website

https://online.wharton.upenn.edu/

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The issuer is solely responsible for the content of this announcement.

Karen O. Fielding